Doublethink

[flexagon]

Has anyone else noticed that the Gap's latest ad campaign is straight out of 1984?

Left Weave jeans: Go Left, Feel Right.

The New White Shirt: Original. Individual. (... but obviously mass-produced).

Riiiiiiiight...

War is Peace.
Freedom is Slavery.
Ignorance is Strength.

I think this stuff is designed to turn our brains to mush.

Comments

Not that anyone cares.

[webrat.livejournal.com]

Some comments I found after googling...

Quote #1:

Yes, it is true. With a right-hand twill, the weave 'closes' the twist of the yarn, making it tighter and more compact. With a right hand twill, it tends to open it and make the denim feel softer. Left hand twills have been used in women's jeans for a long time, it's the genius of Gap that they've made loads of people think they invented it...

Quote #2:

and left hand weave is traditionally used in Lee's

[webrat.livejournal.com]

And, my apologies, my comment is slightly off topic since you're talking about Gap's propaganda not the actual product. ;)

Re: Not that anyone cares.

[nevers.livejournal.com]

actually that is the sort of thing i like knowing.
i would have been much more interested by their jeans if they'd explained it...

[webrat.livejournal.com]

Well, I'm glad someone appreciates the googling then. :)

[flexagon]

I appreciate it too. :)

I assumed they must mean something by 'left weave', and I actually like the "Go left, feel right" thing because of the clever political pun. Definitely a 1884-ish juxtaposition of opposites though.

The white shirt campaign actually bothers me a lot more.

Re: Not that anyone cares.

[flexagon]

Me too, except I know that they never never never fit my butt properly. It's a strange thing.